So you've started your handmade business, you're making some sales and gaining some traction, but you know it could be doing better. I've previously shared six great tips for selling handmade products on Etsy (if you haven't read that one yet, go read it first and then come back and read this post afterward), but I've learned even more in the two years since I wrote that post. The following are six more tips I've learned for building your handmade business - and while I am writing from the presumption that you're selling on Etsy, these tips would easily apply to selling handmade online, in general.
Your handmade business already has a good foundation, so now lets start building it toward greater success!
One : Be authentic.
Okay, okay, I know the word "authentic" is thrown around a lot, but what I really mean is to be you and let your personality shine through your business. You're not a faceless corporation, and that's exactly why people like to buy from you - they love the idea of knowing who created that beautiful piece they just spent their money on.
This brings us to the concept of Know, Like, and Trust; that is...Read more